The Product Development and Innovation Division at the National Center of Industrial Biotechnology, PMAS Arid Agriculture University, Rawalpindi, has made significant strides in innovation through extensive market research, customer feedback analysis, and product development. Our commitment to meeting industry standards, including ISO certification, ensures the quality and reliability of our products. We maintain close collaboration with stakeholders to deliver high-quality solutions on time and within budget. Moreover, we conduct comprehensive cost vs benefit analysis for pilot-scale production of developed products to assess their feasibility and scalability. Our marketing efforts are spearheaded by developing strategic initiatives and active participation in events to effectively showcase and promote our products. Through these endeavors, we aim to drive the growth and success of our center by delivering impactful and marketable biotechnological solutions